A program director is rehired at half his salary. A marketer is glamorizing her coaching gig. A design lead does eCommerce deliveries. A lawyer puts a room up for rent.
The system is shedding roles but for now, you're earning.
Your aunt sold her house for her healthcare. Her son will never own one.
The system is rationing benefits but for now, you're covered.
Carbon is up, forests are down. Your work can't get involved.
You need this job.
The world's best business school, and the world's best consulting company, reinforce a system of growth and wealth concentration that causes degradation and poverty. Prudent capital allocation separates wealth and exacerbates suffering. A corporation is a system of collusion of self-interested investors against everyone else in the value chain. This is the system we live in.
The system rigs companies to extract as much as they can from people and planet. Incentives are carefully aligned to achieve this, leaving negative externalities all over the value chain. We used to call this 'winning.'
A social impact entrepreneur is willing to pivot; anything to be given a chance to chase their vision of impact, even if it means being a pawn to investor extraction. They put all their eggs in one basket (undiversified), agree to aggressive payouts that disregard market swings, and put their job security on the line.
Get rich, then give back. Do well, then do good. Do damage, then undo damage. That was the playbook. The Alpha strategy of investing: back the winner, dominate the value chain, extract returns. The damage this causes is legendary: founders with no track record, no credit, and no connections become collateral damage; too many of them fall into the safety net of government or philanthropic support. Winners create losers. Concentrate from the winners, so you can redistribute to the losers. How's that going? The rich don't fix what they broke, but these are the rules we live by.
Today when we follow the rules, the planet burns. You're on your own. What's your plan?
You've got time, or you've got money, but never enough of each and never at the same time. Hold on, ride it out. Bike it out. Recycle your way out. Bean burgers. Small potatoes.
Admit it, you've lost faith. In the world, in yourself. Expectations are low.
And deep down you know: The nest egg, the comfy retirement; they're no longer the dream. You've given up. You've given in.
The world order is ending, and a new world order is coming, but nobody knows what it looks like. There's debate, but no consensus, no progress.
The dream is humanity. You know where humanity is headed and you don't know how to stop it.
It's up to you. Save the world or die trying. Maximum effort, minimum expectation.
Our work needs a safe haven, held in common trust. Build nest eggs that are nested.
Free your conscience; build an asset that doesn't exploit. It's the family model: you don't exploit your kids, so don't exploit the collaborators at work either.
Free your work; build work that doesn't get exploited by others. An asset, a nest egg that's rent free, debt-free.
Leave investors better off, but leave people and planet better off too. That's regenerative business; leave people and planet better than you found them.
Scientists are painting a picture of regeneration; a balance of life that stewards fit into, instead of a factory of resources that prospectors extract from. Every steward in the system has:
And by every steward, we mean every investor, founder, employee, contractor, and customer, up and down the value chain — and we mean their families and communities. We mean every natural resource affected directly or indirectly by the value chain, including any birds and bees, the atmosphere or the trees, the coral reefs or the seas. The ones that are used or impacted have a stake, and a voice, in the regenerative financing that drives the system.
We all need investors at the table, just not at the head of the table. We need business that's in harmony with nature, and is a stakeholder in community-building. We are as accountable to Nature and Society as we are to Investors. Start by making them equal shareholders.
Nature doesn't value dollars, so don't price nature in dollar terms. Society doesn't value dollars, so don't price social costs in monetary terms either. Track shareholder investments on their own terms:
Treat them like family. Build the nest for the family. Reinvest returns, compound the value. Bring others into your family nest; more mothers, more eggs. Grow the nest, grow the clutch. Solve each others' problems in cooperative structures, and build common wealth. Networks of businesses own each other and work together to survive; build nests that are nested. When an entity in the value chain is not fairly rewarded, get them involved. When everyone is involved, there's nobody left to exploit.
You can't just charge rent or interest and claim to be involved. When a rewarded entity is shirking involvement, appropriate their control; divest them. When everyone is participating, there's nobody left to extract.
A regenerative business is a closed system, with no externalities; a new value chain, and a new operating model. This is a system, and this is a movement.
"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." — Buckminster Fuller
Contact us for: